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Website privacy policy

Who we are

We are The Pretty Bee Co.  Ltd (“us/we”) and we are committed to protecting and respecting your privacy.

We are an Welsh company with registered company number: 13287648

And our registered office is at Riviera, 71 Llandeilo Road, Gorslas, Llanelli, Carmarthenshire, SA147LW.


We take your Privacy very seriously, please take the time to read this policy as it clearly sets out important information about how we process your data and your rights.


We reserve the right to modify this Privacy notice at any time, so please review it frequently. If we make changes to this Privacy Notice we will notify you here that it has been updated with the date shown when it has last been updated, so that you are aware of what information we collect, how we use it and under what circumstances, if any, we use and/or disclose it.



When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address. This privacy notice contains our obligations and promises to you about the different types of personal data we might collect about you when you shop with us online. It is set out to explain how we’ll store, handle and protect that data.


If you have any questions about this Privacy Notice please contact us at or via the ‘Contact Us’ page on our website


  • When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.
  • We may use technology to track how visitors use our site, this includes products you may view or search for, page response times, download errors and length of visits to certain pages.
  • The personal information which we hold will be held securely in accordance with our internal security policy and the law and the Which? Web Trader Code. If we intend to transfer your information outside the EEA (European Economic Area) we will always obtain your consent first.
    We are committed to protecting your privacy. We will only use the information that we collect about you lawfully (in accordance with the UK Data Protection Act 1998).


  • Your title and name
  • Your contact details (including email address and contact number)
  • Your postal address (including both your billing and delivery address)
  • Purchases and orders made by you
  • Your ‘Wish list’

Email marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates. Each email sent will collect:

  • The technology used to send out marketing emails will track email opens , this is the standard approach for measuring open and click rates and it used by all email platforms in the market.


Cookies on our website collect anonymous information about your browsing or shopping activity, website use, information about your computer, such as which browser you are using. This helps us to provide you with a good shopping experience when you browse our website and also allows us to improve our site. 


There are a number of legal bases which allow us to use your personal data, we’ll outline them below.


When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.
If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

Legitimate interests – Your name, title, contact details, other information you provide in relation to your enquiry, query or complaint. We process this data to respond to and deal with your enquiry, query or complaint.

Contract – Your name, title, contact details and password. We process this data to supply you with our products when you purchase them.

Legitimate interests – Purchases and orders made by you and your online browsing activities. We process this data for market research purposes to better understand our customers behaviour, activities, Preferences and needs in order to improve our existing products and services where possible.

Legitimate interests – Your alerts. We process this data to send you communications letting you know the product is back in stock.

Contract and legal obligation – Your payment card details. We process this data to take payment and fulfil your order, including doing anti-fraud checks.

Consent – Your communication marketing preferences. If you opt in we will send you relevant promotion communications.



If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at any time, by contacting us at or by clicking the (“Unsubscribe”) button.


Legal compliance:

We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.


It is our duty to protect all personal information gathered and in order to do this we use a secure data storage system that handles data with the greatest level of care. The platform our website is built on uses a secure server to protect all data which is protected even further by a firewall.



There are occasions where we will share your personal data with trusted third parties including

  • Payment service providers for the purposes of authorising funding of the orders you place

If you choose PayPal as a payment method, your browsing session is securely passed over to PayPal.

When you select Klarna as your payment option you will be redirected to Klarna’s website In order to complete your purchase and your data will then be collected and processed by Klarna. We have no visibility of your Klarna account or your interaction with them. Please visit KLARNAS privacy policy for more information (NEED LINK TO KLARNAS PRIVACY POLICY)

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.
However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.
For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.
In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.



In order to shop with us online, you must be over the age of 16 and we do not knowingly collect data from children under 16. If you have suspected that someone under the age of 16 has shopped with us and are worried, please email us immediately at and a member of our team will assist you further. We encourage parents and legal guardians to monitor their Children’s Internet usage and to help inforce this notice by instructing children to never provide personal data to us.



You have the right to make changes to any information we store which might be incorrect, incomplete or out of date. You can make these changes yourself by logging into your account and updating your information.



You have the right at any time to stop us from sending you marketing material, you can do this in the following ways:

 Click the ‘unsubscribe’ link in any email communication sent by us, we will then stop any further emails to the email address you opted in with.

Contact our Customer Services Team by emailing


If you would like to access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information regarding this Privacy Policy, please contact us at or by Mail at The Pretty Bee Co., Riviera. 71 Llandeilo Road, Gorslas, Llanelli, SA147LW.

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